A former baker who won £9million on the National Lottery has died penniless just five years after scooping the jackpot.
Keith Gough, 58, died in hospital after blowing most of his winnings on country homes and luxury cars.
His marriage to wife of 25 years Louise fell apart in 2007 and he lost most of his friends after he began drinking heavily.
Penniless: Keith Gough, 58, pictured with his ex-wife Louise after they won £9million on the lottery in 2005, has died in hospital from a long illness
He was checked into the Priory rehabilitation clinic in Birmingham, where he was targeted by a conman who stole more than £700,000 from him over two years, and had been living with his nephew in Broseley, near Telford.
Mr Gough, who once leased an executive box at the Premiership's Villa Park, died at Telford's Princess Royal Hospital on Saturday after battling a long illness.
Along with his ex-wife, the couple sold their £160,000 semi-detached home in Bridgnorth and moved to a £500,000 house nearby in 2005 following their big win.
He quit his job as a baker, but then started spending his fortune by splashing out on racehorses, a BMW, a £1million country home in Cheshire and £35,000 on the executive box at his beloved football team Aston Villa.
But his extravagant spending meant he lost his former friends and he started drinking.
Two years after their lottery win, Mr Gough split with wife Louise - with whom he has a 15-year-old son - and he was left with just £1.5million of his fortune.
Fraudster: James Price was jailed for three years and four months for conning Mr Gough out of £700,000
It was while he was in rehab that he was targeted by convicted conman James Prince, who persuaded him to invest money in business ventures before running off with a total of £700,000.
Prince was eventually caught and jailed for three years for fraud.
The couple had bought their winning ticket from a newsagent in Broseley. Shop owner Barabara Homer said she still remembered the day they bought the ticket.
She told the Shropshire Star: 'It was a great boost for the area and everyone was really pleased.
'It's a thing you can only dream of and you never think it will happen locally.'
Mr Gough's family were too upset to speak.
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